Marketing 2010

1) Define Your Audience
Know your target audience - what motivates them?
Develop a compelling and relevant message/story that appeals to their motivation.
Brand yourself - Differentiate yourself/your solution through knowledge, access, service, common interests
2) Get the word out
Get the best website you can afford
Get social; get online - Twitter just tripled their office space in San Francisco; there are more than 50 million members on Linked-in networking and doing business together; You Tube is now the second largest search engine behind Google; The Wall Street Journal has predicted that the end of email is near and that we will all be using social media to communicate digitally.
3) Public Relations
PR is one of the most cost-effective, 5-10 times the value of a single ad.
Write byline articles; real estate reporters are looking for anything positive to write; build relationships with the community.
4) Measure Everything
Using Google Analytics and other measuring software; you should be measuring how many people come to yur website. You should be benchmarkng how many friends and fans are following you and how efffective you are advertising, email and PR campaigns are working. Proper measurement will not only measure response but also how well yoru target audience is receiving your message.
Factoids
70% of business decision makers use search engines first in their decision making process. Among C-level executives, 67% said the Internet was the single most important source of usiness information.
YouTube: 375 million unique visitors in 2009
Facebook: 103 million members
LinkedIn: 50 million members (36,151 members in the Real Estate Finance & Investment Society)
Twitter: 18 million members
Blogs: 200 millin blogs online